The Sustainability Challenge
Consumers, investors, voters, employees, employers are becoming more environmentally aware. Your organisation is under mounting pressure to change. You can be in the vanguard of this change (and recognized as such) or wait until you are a victim of it.
- Businesses face growing scrutiny from their customers, investors and even their staff.
- As the market becomes increasingly competitive, ignoring the ‘green dollar’ means leaving money on the table.
- Businesses that do not adapt, increasingly loose out on lucrative outside investments and fail to attract the most talented staff. The long term costs to these businesses are incalculable.
- Governments and Local Authorities must answer the public’s environmental concerns.
- Policies ignoring environmental issues will alienate the growing number of ‘green’ voters.
- Policies based on poor or misleading science and/or ‘green-wash’ carry a potentially greater risk. These will prove significant embarrassments in the longer term.
- Trade Associations carry a particular responsibility, not just for your organization but for your members and your sector.
- Through you, your sector can be seen to lead innovation, or it can be the victim of it.
- NGOs are responsible to your members who wish to be the agents of change.
- Your responsibility is to ensure that your advocacy and campaigns are well founded in objective science.
- Regrettably the environmental movement has not always pursued campaigns that were well founded. This frequently leads to perverse and more damaging outcomes.
- All organisations must satisfy an ever more vigilant ACCC.
- Environmental claims must be validated. Inaccurate or misleading claims may be met with fines in excess of $1m.
- These cases are widely publicised leading to serious reputational damage.
Developing Your Sustainability Strategies
You can meet these challenges with properly developed sustainability strategies.
Through consultation, Edge Environment will establish:
- Your current position – celebrating the good but not sparing you from the bad.
- Your short and long term goals.
- The practical steps needed to achieve those goals.
We will help you develop strategies that are:
- Scientifically rigorous
- Cost effective
- Practical and dynamic to implement
By acting now, you will position yourself as a responsible and progressive organisation. Green products boost sales, green organisations attract outside investment and talented staff.
You will be insuring yourself into the future, against ever tightening environmental regulations.
Sustainability is about becoming more efficient, more competitive and more profitable.

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